I don't understand why no one robs this joint

Here is a photo of a Prada store that is located in the desert near Marfa, TX down a desolate stretch of highway. It is filled with shoes and bags and has sat untouched since 2005. Of course this is a promotional stunt and I guess it worked because people like myself wouldn't ordinarily be talking about a Prada store. Or this could be set up by a incestual family of murderers waiting to wear your skin...after all it is Texas.