Apparently these are the new designs for Lay's potato chips. Same basic bag, but they replaced the "Classic" design with Helvetica motherflipping Neue. No drop shadow, no stylized font, just straight text. In some ways, you have to respect the art department over there. It's a bold strategy to say, "We're going to take an internationally recognized bag and make it look generic as possible. Send this to the Hot Mess Department."In case you forgot what didn't look like ass, here's the old bag:
6 comments:
Thank god I am not the only person in the world that can name a font by looking at it....
When they changed the signs on I65 around Bowling Green to Century Gothic I was so excited....
You are not alone in your love for fonts....we should start a font club.. and have meetings at Barnes & Noble..they would give us a sign to set at our table.
You boys and your fonts... I mean, does size REALLY matter?
Size not really, but when there is slant involved, that is when there is a problem!!!
Was Phil Brown on the Marketing/Design team. Classic font.
We totally need a font club.
The real question is, what font will the sign for our table at Barne's & Noble be in?
I vote Century Gothic....
It's classic....
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